Healthy Weigh owner Tim first approached us to see if we could help him with his social media pages. He had recently moved his business from Sherborne to a new premises in Dorchester and was keen to get the word out to potential customers.
Branding
The Healthy Weigh
Tim mentioned that he frequently overheard comments from passersby who seemed unsure of the concept of The Healthy Weigh and that those who did, tended to wrongly assume that you had to provide your own containers to be refilled.
Back at Wyke Creative HQ we had a good debrief and concluded that with Tim’s prime location in Dorchester Town Centre, the best way to get the word out was to make his branding and signage clearer and more informative to passersby.
We provided Tim with a brand new logo which Sammy even hand painted onto signage inside the shop.
With his new branding in place, Kev designed some large format posters which we suspended from the ceiling in each of the large shop front windows. These posters clarified the concept of his business and clearly informed shoppers of the process. By adhering to the new logo and branding, these posters were not only informative they provided an identity and elevated his shop front to that of a professionally dressed window.
The moral of the tale is that there are many ways we can help businesses but we will always suggest the options that we feel will benefit you the most and a strong brand is always the best place to start.
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